This is a really simple article from Mashable explaining how to setup special discount coupons on Foursquare. This is great for restaurants, retail, and other stores with physical locations which have a product to sell.
As individuals with a geo phone enter your local area, they will be shown offers at your store. You can set it up so that 10+ visits gets a free coffee or every visitor gets 10% off their first shared check in. Consider offers that encourage your customers to either promote you to their friends or visit your store regularly.
Here's the article with step by step instructions.
http://mashable.com/2011/05/09/foursquare-special/
You'll need to be setup as a check-in location first. Here's an article about claiming your business on Foursquare.
http://mashable.com/2010/04/22/foursquare-claim-your-business/
Visit the business page on Foursquare to sign up.
https://foursquare.com/business/venues
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