The brief:
To create a viral video to promote Tony Hawk's visit to the V8 Supercars, Telstra Sydney 500
The idea:
To build a V8 Skateboard
The result:
Teaser - http://www.youtube.com/watch?v=Pgsk8d32AaM
Final - http://www.youtube.com/watch?v=Dm8kb3kQ3co
The articles:
http://www.campaignbrief.com/cgi-bin/mt/mt-tb.cgi/11668
http://www.bestadsontv.com/ad/32951/V8-Supercars-Tony-Hawks-V8-Skateboard-Project
http://www.trendhunter.com/trends/v8-skateboard
http://www.motorward.com/2010/11/tony-hawk-v8-skateboard-video/
http://www.caradvice.com.au/93057/video-tony-hawk-to-ride-v8-powered-skateboard-in-sydney/
The stats:
Almost 100k views in 4 days.
Love that viral effect!
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