Facebook community pages are auto-generated based on the 'job' or 'employer' and 'interests' each individual lists in their profile. Each one of these words has automatically been turned into a page and they have been called 'community pages'.
The result is that if you have a business and have put time into creating a presence, your potential audience will now be presented with Facebook community pages before your official page. Isn't this effectively Facebook stealing your audience for their own benefit?
Now we could argue that Facebook gave us the audience in the first place, but not if they are tricking people into visiting their pages when the audience is looking for something which was marketed to them offline by the company. I think its safe to say that those who have marketed Facebook URL's in campaigns will be regretting it! The answer? Don't ever market anyone else's business ... put your social media marketing on a sub address of your own url and market that, not someone else's website.
This author makes a good point ... several of them actually:
http://corporate.bangthetable.com/2010/05/23/facebook-community-pages-a-plague-on-all-your-houses/
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